How Stone Broken grew its modern rock fan base

Ahead of their third studio album, Stone Broken chats with Haulix about the secret to successful rock promotion in 2022.

A guest post by Jamess Shotwell of Haulix.

Let’s face it: the rock market is in a strange place. Never in the history of the genre have there been so many artists with countless unique takes on rock competing for listeners’ finite attention. It’s both the best and the worst of times because you can never hear everything worth hearing, but it’s not even the worst.

Before worrying about climbing the rock hierarchy, artists must first find a marketing angle that works.

Marketing is everything. It always has been, but it seems more important than ever in 2022. The demand for consumer attention is endless, and your budget to fight alongside every IP and musician on Earth is limited. You have to find a path to success that doesn’t waste your time or break the bank, and you have to do it while trying to make the best music of your career. Not that there’s any pressure or anything.

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The amount of great rock music available now far exceeds the limited time listeners have to experience it. The only way forward is to find your audience and satisfy them. It’s not an easy feat to accomplish, but well worth the effort.

In the latest Fast Five interview, Music Biz host James Shotwell talks to British rock band Stone Broken about how an ever-changing marketing strategy led to long-term success. The band’s third studio album, Revelation, arrives April 15, 2022 via Spinefarm Records.

James Shotwell is Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a known speaker for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His signatures include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound and Under The Gun Review, among other popular outlets.

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