Townsquare Media revived classic rock WBUF (92.9) as active rock on Friday, positioning it as “Buffalo’s Real Rock.” After 18 months of tackling classic Cumulus Media rocker “97 Rock” WGRF, the station now finds itself sandwiched between 97 Rock and its alternative sister station, “The Edge” WEDG (103.3).
Townsquare’s “Free Beer & Hot Wings”, syndicated by Compass Media, remains on the morning drive with a reshuffling of talent throughout the rest of the day, including the addition of “Loudwire Nights”, syndicated by Townsquare.
WBUF’s “Everything That Rocks” version relied on AC/DC, Led Zeppelin, ZZ Top, Red Hot Chili Peppers, Ozzy Osbourne, Foo Fighters and Metallica as lead artists, all of whom were previously heard in the market. on “97 Rock.” Many of those hallmark acts are still part of the new management, along with currents, recurring ones, and active rock playbook gold.
Here is an example of a time taken from Saturday at 2 p.m., according to Mediabase: Living Colour, “Cult Of Personality”; Nita Strauss f/ David Draiman, “Dead Inside”; Rage Against The Machine, “Testify”; AC/DC, “Stunned;” Mud puddle, “Control;” Red Hot Chili Peppers, “Black Summer”; Candlebox, “Far Behind”; Jimmy Eat World, “The Middle”; Guns N’ Roses, “Civil War”; Lit, “My own worst enemy.”
This is the 2nd flip at the 92.9 frequency in less than two years. On Thanksgiving weekend 2020, WBUF released adult hits “Jack FM” to launch a classic hard rock format.
In Nielsen’s latest newspaper survey, WBUF’s classic rock format ranked fourteenth among listeners 12 and older with a 1.6 share. 97 Rock finished fourth (7.0) and The Edge eleventh (3.3).